Overview

The goal of our Up North Pride social media takeovers is simple: To showcase the daily lives of our LGBT+ people in Northern Michigan.

Our social media channels have a very diverse audience, including prospective and current Up North Pride supporters, community members, and our brand partners. Our takeovers give followers a genuine view of what life is like in queer Traverse City and beyond.


THE TAKEOVER

To be included as an Up North Pride feature, please do the following:

Submit 10 unfiltered/unedited pictures of a “week in my life” along with sample captions for each to community@upnorthpride.com.

We want diversity of photos and captions that represent you and your life. Please include the following ideas:

  • At least one recognizable photo of you with an about you caption
  • Photos of you hanging out with your friends or family, hobbies, activities, your job, etc.
  • Favorite Up North places to visit, eat at, or explore.
  • Talk about why you are excited to be a member of the queer community in Northern Michigan or what Up North Pride means to you.
  • Here's a great guide to taking gorgeous pictures with your phone.

Guidelines

Be Transparent

Be honest about who you are. We want to show off the real you! But also be smart about protecting yourself and your privacy. 

Be Professional

Be respectful of the diversity of our audience — all individuals, races, religions, and cultures. How you conduct yourself in the online social media space not only reflects on you — it is also a direct reflection on Up North Pride. The nature of social media often gravitates toward a more casual and relaxed tone, but it’s important to keep your communications professional, just as you would strive to do in emails or other business-related messages.

When In Doubt

Up North Pride social media takeover individuals are personally responsible for their words and actions. As online spokespeople, you must ensure that your posts are completely accurate and not misleading. Exercise sound judgment and common sense. It’s not okay to disclose anything that contains confidential, proprietary, personal, or private information about Up North Pride.

Respect Copyright Laws

Please respect copyright and fair use of copyrighted material owned by others.

Who to Contact

If you have any additional questions or need help, please contact our Community Director, Chase Carter, at community@upnorthpride.com.

PROMOTION:

 Share the news about the takeover on your various social channels, and we will do that same.

Leading up to your takeover, you can let people know that you’ll be on the @upnorthpride Instagram account. It’s also a good idea to post about it on your on Instagram, tweet it out, and share on Facebook during your takeover. Engagement during your takeover has a noticeable increase when you do this kind of cross-platform promotion.

Up North Pride may promote you on our account prior to your takeover. This will include your name and some fun facts that you want to share with our followers! We will also post on our other social media channels to promote it.

Content that is NEVER Acceptable:

Hateful, threatening, or stereotyping comments. This includes “jokes.”

Violent behavior and obscene language

Nudity or sexual content

Overtly political content such as protests, petitions, elections, etc.

Commercial content - whether it is your business or someone else’s

Criticism of a specific person or organization

Content featuring or including children

Content featuring or including people who would not want or expect their photo/video to be shared. (Embarrassing moments, unflattering angles, private events, sensitive topics, etc.)